During the quarter, a portion of our sales team had already been allocated to target public kindergarten. In addition to all business partnerships with private kindergartens, we have begun exploring ways to work with public kindergartens, primarily in the middle schools, to further enlarge our customer base in light of the changing regulatory and macro environment. It is safe to say that the guidelines have no significant impact on our business development. Based on our views of the potential regulatory impact on our business, we believe the regulatory guidelines are likely to be positive for art learning as we continued checking the operational situation this quarter. 2021 was an eventful year with COVID and regulatory changes impacting various industries. Leveraging Naxos' ever-growing classical music content library, Kuke has made a great progress in music content operations and keeps improving the value and monetization efficiency of those core assets. The core business of which is to distribute and promote global classical music in China and through the broader international stage for a new generation of Chinese musicians. Knowing this, we established deep-rooted cooperation with Naxos in 2006, making it our global strategic business partner and founding Naxos China together. And maintaining and growing this classic music content library is at the core of our ability to drive growth and innovation. Our classical music content has always been one of our most valued assets. In terms of our core strength, our ever-growing copyrighted classical music content library continues to serve as the foundation of our business development. More importantly, our licensing and subscription revenues contributed to nearly half of our total revenues, 49.6% of total revenues in the third quarter. These two services deliver cash flows that perform well even during a downturn in the economy. Our subscription revenue is generated by providing customers access to music content databases through websites and on mobile apps, as well as from the sale of smart music devices.
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We generate licensing revenue by licensing our music copyrights to digital music service providers, both digital streaming or downloads through their online platform.
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We keep exploring and expanding our acquisitions and music content consuming services, supported by our three main business lines in licensing and subscription, modern music learning solutions services, and live music events. With almost 15 years in operation, Kuke has become a leading provider of classical music content, licensing subscription, and modern music learning solutions in China with our ever-growing copyrighted classical music content library at its core. We founded Kuke in 2007 with the mission to deepen the impact of classical music and to monetize our core music assets through digital innovation in China. In addition, I will share how we can leverage our capabilities and our core classical music assets to survive in any macro environment.